What an amazing time in Europe. I’m still on Cloud 9. It was a great time at Silmo 2010, the eyewear trade show that we viewed as our moment to introduce European countries to PixelOptics’ emPower! technology.
We’d been to Silmo before, but this was our first time there with a booth presence. Our gracious host was lens distributor NOVACEL. This was huge for us. They were awesome to do it. Trade shows are about conducting business and finding new sales opportunities, but they’re also about having a little fun with colleagues in the industry. And NOVACEL threw some great parties in the booth. At the end of every day, they gave out appetizers (excuse me, this was Paris, they were hors d’oeuvres), champagne and had live music and dancing. It was a big deal and attracted a lot of folks from aroundthe show.
I flew back to America more than confident that PixelOptics and NOVACEL did a great job of introducing emPower! and our company to Europe. The booth was full the entire time we were there, and people were thrilled with the demos and different frame designs. A few French TV stations even dropped by for media interviews. On Sunday - the last day of the show - the majority of the visits were from optometrists and opticians because they take off Sundays in France.
When all is said and done, it was a successful few days in Paris for our growing company, and PixelOptics is riding a strong wave of momentum as it approaches Vision Expo West this week.